![]() ![]() ![]() “Now, it doesn’t always work this cleanly,” says McIngvale. (Mack’s bets were a $1 million futures bet on the East bracket to win $1.7 million, the only bet he lost, then $2.25 million on Kansas at +190 to win $6.5 million $3.31 million on Kansas at +190 to win $6.3 million and $3.3 million on Kansas at –200 to win $1.7 million.) Gallery sold a total of $12.9 million worth of furniture during the promotion, so once he refunds all of his customers, which he will do on April 24 during a big party in his store, he’ll have more than a $500,000 profit. During his March Madness promotion he bet a total of $9.86 million across four bets and won $13.5 million. The economics of McIngvale’s strategy has mostly paid off. In 2019, Gallery had $164 million in revenue and by the end of last year sales grew by about 40% to more than $230 million. McIngvale’s promotions and sports bets have helped him grow his business, which he started with his wife, Linda, in 1981. ![]()
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